Handcrafted. One Story at a Time.
Anuschka™ is a premium brand of hand painted accessories. And yet, each Anuschka creation is so much more than merely an accessory.
It is a story.
Each Anuschka accessory is unique. It is rich in design, form and possibilities.
Fiery bursts of tropical carnations bring hot summer gardens to life in a hand-painted hobo. The pulsating luminosity of a tribal sunset on an elegant clutch. Regal peacocks in a feathered bloom of colors. Birds of paradise basking amidst protea, anthuriums and orchids in the glow of a Hawaiian twilight. The lazy innocence of pansies against the backdrop of a wilderness safari.
These are just a smattering of images. Moments in time. Flights of fancy.
These are Anuschka stories that are born in the imaginations of our artistic visionaries. And meticulously translated into exquisite hand-painted collectibles by our skilled artisans. So that you can own a prized piece of handcrafted storytelling.
Some may call it an accessory. A tote. A wallet. A lug-it-everywhere satchel.
But you’ll always know it’s so much more.
Like all good stories, the tale of Anuschka starts once-upon-a-time, with just an idea. A vision. A dream cherished by founders Swapan and Roma Basu. A yearning to fuse art and function. A determination to use art, design and enterprise to empower and uplift craftsmen.
Since the early 80s, Swapan Basu and his wife Roma have been designing hand-painted Anuschka creations, continuously evolving the art and production process, while always preserving the integrity of the brand. The unique handcrafted luxury that is the weft and warp of each Anuschka product. For over 25 years, Anuschka has remained the only family owned, designed, manufactured and distributed one-of-a-kind hand painted collection at select boutiques across the world.
At the outset, Roma started designing hand painted bags while evolving the production process and refining the painting methodology. Today, it remains a closely guarded family tradition. An Anuschka creation isn’t born in a faceless factory churning out thousands of identical monotone bags every day. The makers continue to work as a family. Even today, Roma and Swapan are in the workshop every day, overseeing the production and ensuring that every Anuschka that leaves the workshop furthers the integrity of the brand.
Carrying it Forward
Swapan and Roma’s son, Bhaskar Basu, joined the family business over a decade ago and continues to bring the same passion and commitment to the family tradition. Having spent many summers working with his parents, he grew up watching his mother design and train artisans and his father select the leathers and coordinate production. Armed with a degree in Business Administration from Boston University, Bhaskar was instrumental in taking the brand international and founding The Basu Group Inc, USA in 2000.
Since then, catalyzed by Bhaskar’s keen understanding of local and international fashion trends, the brand has taken giant strides in growing its international footprint. Today, Anuschka creations are being individually hand painted by over a hundred highly skilled artisans working under Roma and Bhaskar’s guidance. These unique creations can be found in boutiques and luxury retail outposts in over two dozen countries.
Luxury with a Conscience
Even in the throes of rapid global expansion, Anuschka has remained true to its core values and is dedicated to employing craftsmen and artisans who would otherwise grapple with unemployment and economic hardship. From the days of Anuschka’s infancy, the Basu family was determined to find the most skilled artisans to paint their designs on the handbags. They recognized the improbability of finding a professional artist who’d be willing to spend hours in a factory painting the same design over and over again. In search of talented artisans to paint handbags by hand, individually and in large quantities to meet market demand, Roma Basu saw the need to do things differently.
So, she took a leap of faith.
Roma hired unemployed and economically challenged young adults, armed with a basic sense of art and a keen eagerness to learn the trade. Roma personally taught them the intricacies of painting on leather in the family’s workshop. Over the years, by becoming a part of the Anuschka family, these skills empowered them to earn an honest living and provide for their families.
Changing Lives: Kaushik’s Story
Kaushik was 22 when he started working at the Anuschka workshop in the early 90s. Kaushik lived in a nondescript village on the fringes of the bustling metropolis that housed Anuschka’s workshop. He made a living as a day laborer, finding odd jobs and frequently working in construction or on the tiny family farm. He made very little money despite clocking in long hours of staggering labor. His village didn’t have electricity. The entire village shared one television that they would operate on a huge battery. Every four weeks they would take the battery to a nearby town for recharging.
Yearning for a better life, Kaushik came to Kolkata. His brother-in-law told him about Anuschka, as his friend used to work there. Kaushik enjoyed drawing as a young boy but hadn’t received any formal training. When he joined the Anuschka team, he learned the basic techniques on the job. He was taught the tools of the trade. How to wield a paint brush. How to navigate the intricacies of painting on leather. How to harness his skills and create one-of-a-kind art. Within a couple of years, Kaushik had mastered the process of painting on leather. At the same time, his income had grown incrementally. He helped his family and his village draft a petition to the local government and was instrumental in bringing electricity to his village. In subsequent years, as Kaushik got married, he provided for his wife and his new home in the city while also taking care of his extended family in the village. Later, he brought his younger brother to join the Anuschka team as an apprentice. When his father suffered a stroke, he could afford adequate medical attention, no longer at the mercy of the government healthcare system.
Today, Kaushik is paying it forward. He is growing his family farming business in the village by engaging local youth, while boosting his family income through his earnings from Anuschka. He also mentors the new recruits into Anuschka’s workshop, teaching them the art that transformed his life. Beyond the monetary security, Kaushik is intellectually stimulated through his craft.
No longer on the fringes, Kaushik is now a worthy aspirant of India’s new urban middle class.
Enriching the Community through Fair Trade
The success of the Basu group and its tremendous contribution to its active community can be exemplified by such artisans like Kaushik who are still working with the company and growing the cycle of sustainability by recruiting others who are facing the same income challenges. A hands-on creative head, Roma is still in the workshop every day interacting with the senior artisans as well as their apprentices and coaching them to hone their skills. The Basu Group’s fair trade policies ensure that their artisans are paid higher rates than similar skilled workers in other industries. They support the artisans’ efforts with health insurance for their families and retirement benefits, enabling them to afford the basics that are taken for granted - electricity in their homes, the ability to send their kids to school and to plan for their retirement. All this goes a long way in boosting their morale, providing a support system and inspiring them to work better.
Thanks to Roma’s vision, a business challenge has evolved into a unique community engagement. The family’s passion and commitment is reflected in every accessory created in the workshop by their team.
And with each accessory that they create, they simultaneously reinvent lives.
Anuschka creations speak to your senses.
The colors and the elegant design elements are a visual feast. A plethora of abstracts, landscapes, scenes from nature and artistic motifs transforms each handbag into an object of timeless art. By combining the vibrancy of nature and more vintage themes with the latest in runway fashion, Anuschka has redefined Wearable Art.
The beauty of Anuschka isn’t merely visual. It’s eminently tactile. Never mind faux and almost-there and shiny lookalike textures. We only use 100% cow hide and full grain leather. Supple, pliant and organic. We embrace the natural features of the leathers knowing that the paint will be readily absorbed and that the leather will get softer with use. The rich cowhide is specially created and carefully selected, allowing for the art to age like vintage wine.
Every Anuschka creation is contemporary masterpiece on leather. It speaks to the sophisticated woman who is drawn to one-of-a-kind designs and exceptional craftsmanship. The commercial production of the artwork translates to one accessory at a time, as personalized and individual workmanship is an integral part of each creation. Nothing is mass produced. Nothing looks like anything else. The artisans take pride in the creation of every piece and view them as distinctive works of art.
So that every Anuschka creation you own is a conversation starter. A compliment-magnet. A cherished heirloom.
Each Anuschka product is a unique fusion of exquisite art and easy functionality. We believe fashion can strike a great balance between utility and art - transforming every Anuschka accessory into ‘wearable art’. The Anuschka story doesn’t end with its striking imagery or its fine leather. Anuschka pays attention to the intricate details and practical features -multiple compartments, adjustable shoulder straps, key fobs, cell phone pockets, security pockets, precise handcrafted workmanship, signature lining, custom made hardware and branded sliders. Anuschka accessories are always handmade with thoughtful detailing so that your handbag can conform to your lifestyle.
They say that imitation is the most sincere form of flattery, but when it comes to counterfeit or imitation Anuschka creation, we are not flattered and you should steer clear! We want to help protect you from buying counterfeit products and knockoffs. The presence of knockoffs in the market is an unfortunate reality for almost any high-end and innovative brand including Anuschka. Anuschka is taking action on multiple fronts to counter companies that are selling cheap imitations of our products. We urge you to pay attention to the details of the product to ensure you are buying an original Anuschka.How to buy an Authentic Anuschka.
How to buy an Authentic Anuschka™
- When shopping online, buy directly from www.anuschkaleather.com or one of our authorized e-retailers.
- If your Anuschka™ is not purchased at an authorized reseller, the warranty is voided.
- Contact email@example.com to confirm if a store is an authorized Anuschka™ reseller. You can also email us to find an authorized store near you.
- Feel the leather. If it is soft, supple and feels luxurious, it’s probably an authentic Anuschka™!
- There will be a leather tag stitched to the lining of the bag with the Anuschka™ logo.
- The lining will have the Anuschka™ logo woven into it.
- The quality of Anuschka™ art is a great way to tell if the product is genuine. The colors should be rich and vibrant-reflecting the passion behind the art.
- Each original Anuschka™ is hand signed by a member of the family.
- All Anuschka™ bags come with branded YKK sliders and a dust bag.
Protecting Our Artisans
We are proud of our traditions, original designs and unmatched craftsmanship. Most of all, we have the utmost appreciation for the artisans who spend long hours to passionately paint each handbag. So we copyright each of our works to protect it from being infringed. Please call or email us if you see a store or website selling an Anuschka™ knockoff. It always helps if you include a picture with your email. Please protect our artisans by buying original Anuschka™.
25 Years of Anuschka
25 years after its foundation in Kolkata, India, Anuschka is still the first choice for women who love wearable art that reflects their personal style. As we enter our 26th year in business, we are committed more than ever to offering our customers beautiful, unique products and dedicated service.