ANUSCHKA | AN-USH-KA | N. LIKE NO OTHER
The colors and the elegant design elements are a visual feast. A plethora of abstracts, landscapes, scenes from nature and artistic motifs transforms each handbag into an object of timeless art. By combining the vibrancy of nature and more vintage themes with the latest in runway fashion, Anuschka has redefined Wearable Art.
The beauty of Anuschka isn’t merely visual. It’s eminently tactile. Never mind faux and almost-there and shiny lookalike textures. We only use 100% cow hide and full grain leather. Supple and pliant. We embrace the natural features of the leathers knowing that the paint will be readily absorbed and that the leather will get softer with use. The rich cowhide is specially created and carefully selected, allowing for the art to age like vintage wine.
Every Anuschka creation is contemporary masterpiece on leather. It speaks to the sophisticated woman who is drawn to one-of-a-kind designs and exceptional craftsmanship. The commercial production of the artwork translates to one accessory at a time, as personalized and individual workmanship is an integral part of each creation. Nothing is mass produced. Nothing looks like anything else. The artisans take pride in the creation of every piece and view them as distinctive works of art.
So that every Anuschka creation you own is a conversation starter. A compliment-magnet. A cherished heirloom.
Changing Lives: Kaushik’s Story
Kaushik was 22 when he started working at the Anuschka workshop in the early 90s. Kaushik lived in a nondescript village on the fringes of the bustling metropolis that housed Anuschka’s workshop. He made a living as a day laborer, finding odd jobs and frequently working in construction or on the tiny family farm. He made very little money despite clocking in long hours of staggering labor. His village didn’t have electricity. The entire village shared one television that they would operate on a huge battery. Every four weeks they would take the battery to a nearby town for recharging.
Yearning for a better life, Kaushik came to Kolkata. His brother-in-law told him about Anuschka, as his friend used to work there. Kaushik enjoyed drawing as a young boy but hadn’t received any formal training. When he joined the Anuschka team, he learned the basic techniques on the job. He was taught the tools of the trade. How to wield a paint brush. How to navigate the intricacies of painting on leather. How to harness his skills and create one-of-a-kind art. Within a couple of years, Kaushik had mastered the process of painting on leather. At the same time, his income had grown incrementally. He helped his family and his village draft a petition to the local government and was instrumental in bringing electricity to his village. In subsequent years, as Kaushik got married, he provided for his wife and his new home in the city while also taking care of his extended family in the village. Later, he brought his younger brother to join the Anuschka team as an apprentice. When his father suffered a stroke, he could afford adequate medical attention, no longer at the mercy of the government healthcare system.
Today, Kaushik is paying it forward. He is growing his family farming business in the village by engaging local youth, while boosting his family income through his earnings from Anuschka. He also mentors the new recruits into Anuschka’s workshop, teaching them the art that transformed his life. Beyond the monetary security, Kaushik is intellectually stimulated through his craft.
No longer on the fringes, Kaushik is now a worthy aspirant of India’s new urban middle class.