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Marketing Manager

Marketing Manager

Who’s Anuschka? 

Anuschka by The Basu Group, Inc. is a premium fashion brand and has the largest collection of hand-painted bags in the world. Anuschka means ‘like no other’. For 34+ years, Anuschka, a family owned brand has focused on creating a Circle of Empowerment. Through wearable art, artisans harness their passion and tell stories through brush strokes while affording to support their entire family and educate their children. Anuschka’s family of collectors find confidence and joy in how Anuschka makes them feel while giving back to a community of artisans. We you join the Anuschka family, you will be an integral part of this circle as you help nurture and build our family of art enthusiasts and artisans and help them become one family through their love for storytelling and wearable art. Find out more at www.anuschkaleather.com.

We are looking for an experienced and collaborative Marketing Manager to support our aggressive growth strategy by developing, implementing, tracking, and optimizing a 360° marketing strategy across all channels. At Anuschka, you will find a welcoming environment where everyone is empowered to make a difference. You will find the freedom to craft your own journey as you steer Anuschka toward its next milestone.

Role & Responsibilities: 

  • Own end-to-end marketing funnel from awareness through acquisition, conversion, and customer retention.
  • Create and Manage 360° campaigns that support DTC and wholesale strategies while leveraging traditional and digital channels, including email, SMS, social, affiliate, influencers, and Shopify site tools.
  • You will play a critical role and work closely with US Sales and Development while collaborating with digital agencies and remote and international teams.
  • You will be responsible for developing and executing the monthly marketing calendar and budgets across multiple regions and platforms while managing multiple agencies on execution.
  • Track and analyze results of marketing campaigns and activities (lead volume, conversion rates, etc.) to determine ROI and identify new areas of opportunities.
  • Manage and develop marketing initiatives for new product launches and TV show events.
  • Work closely with internal and external creative teams to influence direction and strategy for social media and advertisement content.
  • Prioritize, structure, delegate tasks and manage complex cross-functional projects with multiple internal and external stakeholders
  • Manage and delegate tasks to the various teams and agencies.
  • Manage marketing programs ( SMS, Affiliate, Email, Loyalty, etc)
  • Proactively research and identity emerging, impactful opportunities with new and existing partners and platforms to unlock program growth.

    Skills, Values & Qualifications: 

    • 5+ years of related work experience
    • 2+ years of direct supervisory people management experience.
    • Bachelor’s degree required, preferably in marketing, business or communications.
    • Have an entrepreneurial attitude – Must have a passion for the campaign and own it.
    • Open to learning and sharing – Bring functional expertise to the team and inspire growth in others.
    • Digital marketing experience which may include several of the following including PPC, Paid Social, Digital Display and ideally SEO, Email and SMS, Influencers and Bloggers, and Affiliate, (all not required)
    • Experience in developing marketing material, guiding creative teams, and editing content with a keen eye for detail.
    • Excellent communication and collaboration skills with an ability to create seamless flows across the organization
    • A Passionate storyteller who can embrace the brand story and create compelling presentations and marketing communications to inspire internal and external audiences.
    • Ability to manage through influence and drive work through others.
    • Self-motivated and able to work independently and structure your time effectively
    • A data-driven thinker with a keen ability to extract actionable insights and give strategic directions.

    Additional Knowledge and skills that would be a plus (but not required):

    • Google Analytics
    • Criteo, Pinterest, Facebook, LinkedIn and Google advertising
    • Amazon, Walmart and other marketplaces
    • E-commerce – Shopify or other platforms
    • SEO friendly Content generation
    • Experience with trade shows
    • Knowing a Second language a plus but not required

    Title & Salary: Based on Experience

    Benefits:

    • Aggressive Retirement Benefit
    • Hybrid Work Model
    • Generous Paid Time Off
    • Bonus
    • Employee discount
    • Digital Reimbursement

       

      Please submit a resume to jobs@anuschkaleather.com  with a cover letter outlining your job experiences and your location.